Total Red Cup Rip Off – Mobile Messenger/Taxicab from hell

I am sure Publicis & Hal Riney drew inspiration from the Red Cup for this but since it is for the American Red Cross in San Francisco – we’ll give them a break.

The thinking here was the aftermath of the 1989 San Francisco earthquake. How people need to be prepared, knowing that one can strike literally at any time, with little or no warning.

Past elements of the campaign have included a huge earthquake-like crack in San Francisco’s Union Square and large illustrations of how some of the area’s most recognizable landmarks would look after suffering the destruction of a quake.

- Kristie Shields