Anywhere Great Coffee is Needed

More amazing new work for Seattle's Best Coffee launched today!

The central idea, “Anywhere Great Coffee is Needed," is a simple and clear statement about democratizing premium coffee. As a first step for the brand, it helps our audience understand that even though the brand shows up in what might not be considered traditional premium coffee locations, it's there for a reason: to improve the coffee there.

The campaign sets out to bring this simple idea to life with an integrated campaign mixing film, print, outdoor, and a strong social media component.

Comments

[Julie Lane/Katz Marketing Solu]

Great campaign, however it is missing one key element. Local Radio! Imagine radio personalities having cross daypart chatter sounding like this...."Hey Brian, it's Barb. I'm on my way in to the station for my 3:00 shift and was going to stop by Seattle's Best for coffee. Do you want a cup?" "Absolutely, I know its 2:00, but Coffee is NEEDED right now. Thanks my friend, I'll see you soon!" Buying radio outside of morning drive is unexpected and plays up to the essence of the creative! We also have a unique Facebook idea to share as well. Would love to talk more. Give me a call!

[Eric Larkin]

I LOVE IT!

I LOVE CREATURE. SOO FUNNY!