Introducing Virtual Shirting Technology

Creature was asked to help in the redesign of the Gildan Brand catalog that features Gildan styles offered by SanMar. The task was to provide a fresh, fun and engaging look in an already indistinguishable commodity market through showcasing of color and product availability. The catalog was designed to target SanMar’s primary customer of screen printers, promotional product dealers and embroiders.

We created the SanMar and Gildan 2012 catalog, now made with: Virtual Shirting Technology! A revolutionary new way to shop for you shirt needs, that will change forever the way you look at shirts, brought to you by the geniuses at SanMar and Gildan.

We reinvented the catalog experience by adding a die cut in the collar of each clothing image that allows viewers to hold up the catalog in front of someone and “see” what they might look like in the article of clothing. We named this simple technique Virtual Shirting Technology. And we had fun by making an undue tongue-in-cheek big deal about it. We Created testimonials from people that have used it, endorsements from clothing scientists, and playful language borrowing from the over-promise tone of classic infomercials. We designed it with a touch of class, a dash of modern credibility, and bright friendly colors, with easy to shop pages.

All and all, a memorable departure from the forgettable word of clothing catalogs and into something a little more engaging for the audience, while still providing them with the ease of shopping and the important information they need to make smart purchases.