Pam Fujimoto - Creative Director
Seattle’s Capitol Hill Block Party is a three-day music festival right in our neighborhood. It takes over 4 blocks and brings 30,000 people to our surrounding streets – a perfect opportunity to capitalize on the traffic with our street-facing windows, right?
So, we decided to create an experience that could extend into Block Party itself.
For three days the windows took the form of Florence Fantastique the Fantastic, a fortune teller that dispenses Block Party fortunes. Some of those we made sure came true. Yeah, so they weren’t the most incredible predictions (“A girl with mustard on her shirt will ask you if she has mustard on her face”) but when you get a fortune and it ends up coming true, it’s pretty cool nonetheless. I mean, you’d likely dismiss a fortune that says “Someone will present you with a $2 bill and a box of Mike & Ikes” until it actually happens to you, randomly in the crowd an hour later.
Or in one case, 5 hours later in the VIP lounge (this one had to be performed three times by two different people to jog the drunk memory of its recipient).
The fortune was dispensed through a 2-story chute to the waiting recipient. Fortunes were either general or “live,” meaning the team would attempt to follow through on them. The little black cards, printed with statements like “Someone will tell you you look like a younger Tony Danza” totaled more than 500 and were summoned by ringing a doorbell. We had a hidden camera watching and capturing footage of the recipient.
This event was pure Creature. It was our most ambitious yet, and I’m so psyched we managed to pull it off just using our team of problem-solving magicians that dream things up – and then make them happen. It pretty much sums up why I work here.