Anywhere Great Coffee is Needed

More amazing new work for Seattle's Best Coffee launched today!

The central idea, “Anywhere Great Coffee is Needed," is a simple and clear statement about democratizing premium coffee. As a first step for the brand, it helps our audience understand that even though the brand shows up in what might not be considered traditional premium coffee locations, it's there for a reason: to improve the coffee there.

The campaign sets out to bring this simple idea to life with an integrated campaign mixing film, print, outdoor, and a strong social media component.

Makin the commercials

Earlier this spring we shot a couple spots outside Mexico City. This was before the pig virus started coughing on small children and made people in mexico wear surgical masks.

Jim Hosking shot them, which explains a lot. Get your head in the right mental state, and click away.

Take a breath, and watch this one.

Thanks to everyone who worked on this project, all the guys at The Cutting Room, everyone at Biscuit, and everyone down in Mexico at Spectrum, it was fantastic.