Guest post by Dan Shute, managing partner at our London office:
Hello, Internet! And American Internet at that. Gosh, this is exciting. (NB I only ever say 'gosh' when I'm writing for the US.)
So, as you may or may not be aware, the last couple of weeks have been rather exciting for those of us in the Creature office based out in achingly cool London, England. After several months of hard graft, late nights and extensive product sampling, we have FINALLY been able to excitingly and excitedly announce that Molson Coors has picked us to handle the advertising for Carling lager, and for their soon-to-be-launched-but-already-award-winning Carling British Cider. We're going to be making TV, posters, print, radio, digital, social and a whole bunch of other internetty stuff. It's going to be awesome.
This is exciting for a whole bunch of reasons:
2. Carling is one of the most iconic brands in the UK: their advertising in the ‘80s is one of the main reasons most of us got into advertising. Now we get to MAKE it. That's pretty f____ing* cool.
3. Beer advertising used to be awesome. Now, not so much. We want to make it awesome again.
4. We love lager. It's brilliant. It's a relatively inexpensive, yet delicious way of making everything seem a little bit shinier. What's not to love?
5. We love making stuff, and Carling is going to give us an opportunity to make LOADS of stuff.
6. We beat a bunch of agencies that are several times bigger than us. It would be churlish to name names; instead, I'll just say, a propos of nothing, that you're unlikely to see similar blog posts from Saatchi & Saatchi, VCCP, BMB or McCann any time soon.
7. Molson Coors doesn't just exist in the UK. Let's go global, people.
So, that's where we are. We're tired, we're drained, and we're stupidly over-excited, and we need to make a load of things really quickly. This is where the fun starts.
PS Anyone want to come and help out?
* NOTE – the American editor had to scrub the British profanity from this blog post. That sort of stuff might be well and good over there, but we’ve got rules over here!