Okay, so when we got the news we were the new agency of record for Dickies, I was pretty thrilled (I = Pam). Because how often do you get to work on a brand with this kind of a rich history and culture behind it – it's pretty cool when you, your dad and your grandpa can all wear the same exact pair of pants and no one feels like a chump.
But clearly every person at Creature felt that way about the brand. Too often it feels like we're all busy in our separate project-worlds and not as tight-knit a community as we’d like to be. So it gave me a ton of pride to see the agency pull together toward this one cause (other than that one all-black Friday when Robson turned 40). I think it's because Dickies is a brand everyone feels a personal relationship to.
And also because you can build a tree out of them:
But as we've been diving into this business for the last month, I know there's a lot of work ahead of us. I'm incredibly proud of Creature right now, and we're all looking forward to a relationship with a brand that has so much to offer. It's time to put our Dickies on and get to work.
Look, we're already right at home in Fort Worth: