Creature rebrands District Threads, a fashion basics line owned by SanMar, one of the world's largest "white label" clothing manufacturers. Ready to take on clothing giants such as American Apparel and Gap, SanMar re-designed its styles and brand to be much more relevant and fashion forward.
Creature set out to build a strong brand position that gives the brand a unique space in the fashion world, while not alienating the family friendly shops and bulk corporate purchasers they still rely on. They based the new brand on its heritage of providing clothes to artists and hobbiests who add their designs and touches to the clothes to make them their own. Creature re-crafted the name and built a dynamic, high-energy language around the idea of an artist district: a place where all are welcome to join and create with clothes.
Welcome to the District. It’s Made for You to Make.
Visit the website here: http://districtclothing.com/