Brew-lanthropy

Last Thursday was big day for Seattle's Best Coffee and Creature. Not only did the redesigned website go live, but it also marked the launch of the Brew-lanthropy project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.

The Brew-lanthropy Project was launched by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone is a beacon of hope for hundreds of neighborhood kids. The shop teaches life lessons through bike mechanics and healthy living through fun.

To find the next deserving organization, we're asking the Facebook community to become Brew-lanthropists. Anyone can nominate a nonprofit in need of a coffee break makeover by submitting a 250 word essay about the organization at the Seattle’s Best Coffee Facebook Page (entries will be accepted from March 31 to April 29).

The Big Red Fridge

Seattle's Best Iced Lattes were made to be an every morning experience; something you grab and take with you on the run to help you start your day. We know not everyone wakes up fully dressed, coffee-in-hand, ready to take on the world, so we brought the coffee to them with the challenge to "discover your inner morning person."

The Big Red Fridge popped up on street corners and sidewalks all around Southern California, delivering a refreshing reward to those brave enough to open the door and awaken their own inner morning person.

More Inner Morning Person to come on www.welcometocreature.com, stay tuned!

A Creature Farewell

Last week’s champagne Friday we had to say goodbye to the fantastic Mr. Eric Larkin, who is headed back home to the East Coast.

He left us on this memorable note:

Eric's Goodbye from Creature on Vimeo.

Good luck Eric, you will be missed!

The Give Music Video Teaser

We're always up for a challenge, and even more up for a good cause. That's why when Singer/songwriter John Roderick of The Long Winters approached us about doing a music video for The Give, we jumped at the chance.

The challenge of course was to do a music video with a small budget and even less time. To get this done we assembled a dream team that included Director Branson Veal, Lenz Film, Olin Padilla (Editor) and Angela Morgan (talent). We then propped for 4 days straight, painted through the weekend, and got little sleep. Despite the exhausted state we were in, we knew all the while it was worth it.

We recorded the song on December 7th at Clatter & Din in Seattle:

Art Director Kristi, Copywriter Sarah, Producer Kaylin, & Director Branson

John At The Studio

We started filming on the 8th at 3pm in the Creature conference room, which you won't even recognize in the video. That's what 4 days propping will get you. Thanks to a lot of coffee and some dedicated folks, we went all through the night and wrapped at 6:00am the next morning.

The video itself combines both stop motion with real time motion to create a great story. We even got animal talent, Mischa (one of our designer's dogs) to make an appearance in the video...SO CUTE! Stay tuned for the final cut in the coming week...