The Global Resource for Advancing Cancer Education (GRACE) is an organization that is near and dear to our hearts. Founded by local Seattle Oncologist, Dr. Howard (Jack) West, GRACE is an online resource dedicated to providing expert-mediated information on current and emerging cancer management options in order to empower patients, caregivers and health professionals to become direct partners in cancer care.
When GRACE started in 2007, it was so well received that their current website could no longer keep up with the overwhelming amount of user and doctor-generated content. The look was stale and the site became hard to navigate making it difficult to find content that was relevant to each individuals’ needs. GRACE needed a redesign of the brand and a new website.
Creature did a complete overhaul. First by giving GRACE an identity, then revamping their website, developing a site that allows users to browse through recent posts and content as well as search for specific information.