3D or 4D. You decide.
Wednesday, January 4, 2012 at 7:12PM A new advertising medium has been emerging, growing and captivating audiences over the past few years. It’s called 4D Projection Mapping. And it’s pretty amazing but I’m not sure what the 4th dimension is. I’m assuming it’s something that you figure out with your 6th sense. Either way, I’m all for it.
Anyway, right before the holidays Creature took over the façade of the Chelsea district’s famous Maritime hotel to wow crowds with arresting visuals, perfect sound design and a fun HP-themed holiday show.
Start-to-finish, the entire process required a few grueling months, 3 different animation studios, 1 very cooperative client, 2 event production staffs and a lot of talented people.
We had the distinct pleasure of working with the esteemed Projection Mapping partner Drive Productions and look forward to working with them again.
Take a gander at the event video below and be sure to check back later in January for our “making of” documentary of the entire event.
On a side note, Pat Horn commandeered this glorious screen for a moment to propose to our own Kaylin. Very 4D and romantic.
Also, Pat is convinced the Maritime is haunted. I think it’s just good marketing and part of their USP.
HP in Client Work 
