Pacifico Adventures on Tap

How does the beer of adventurers and journeymen celebrate its own passage to beer taps all across America? By embarking on an epic west coast road trip in search of adventures.

Along the way, with the help of some very talented artists, those adventures will be used as inspiration to create five special kegs. Using paint, etching and maybe even welding, we’ll turn five ordinary Pacifico kegs into beautiful works of art. One for Phoenix, San Diego, Los Angeles, San Francisco and Seattle, each one as homage to the amazing city we’re delivering it to.

Follow the team's daily adventures in the RV at the Adventures on Tap blog, and be sure to post your recommendations for their next stop on the Pacifico Clara Facebook page!

Pacifico Website Makes D&AD Shortlist!

For those who don’t know, D&AD is one of the most selective and prestigious award shows in the world. For Creature, it’s also been very elusive. Yesterday, this changed with the Pacifico website taking a very honorable spot on the short-list for the show.

See mvp.com on the D&AD shortlist here!

And the good news kept rolling in, as we also heard that 20 of our 24 local Addy wins brought home awards in the regional selection as well. Among those, Seattle's Best Coffee, City University of Seattle and Pacifico won a total of 6 Golds and will be moving on to the national round.

Congrats to all those involved, and let's keep 'em coming!

Brew-lanthropy

Last Thursday was big day for Seattle's Best Coffee and Creature. Not only did the redesigned website go live, but it also marked the launch of the Brew-lanthropy project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.

The Brew-lanthropy Project was launched by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone is a beacon of hope for hundreds of neighborhood kids. The shop teaches life lessons through bike mechanics and healthy living through fun.

To find the next deserving organization, we're asking the Facebook community to become Brew-lanthropists. Anyone can nominate a nonprofit in need of a coffee break makeover by submitting a 250 word essay about the organization at the Seattle’s Best Coffee Facebook Page (entries will be accepted from March 31 to April 29).

What's Your Outdoors?

Look. We’re from the Pacific Northwest. We know what “outdoors” usually means to people. The thorough exploration of fleece’s many applications is but one example. We don’t wear fleece often.

JanSport has always challenged this idea of the outdoors. As a brand that came from hardcore mountain-man origins to one that’s been embraced by students, clubbers and couch surfers of every stripe, they know it’s not so simple.

That’s what inspired the latest Creature x JanSport collaboration: What’s Your Outdoors? The goal: Redefine what it means to be outside, according to you. Everyone’s got a place — the spot they go to when four walls won’t cut it. And contrary to popular belief, that doesn’t always involve glorious mountain vistas or expansive bodies of water.

The project invites people to submit their favorite outside spot via 360° panoramic videos. As they come in, they’re stitched into a constantly looping chain. Seen together, they form a constantly shifting, growing, collective definition of the outdoors. The $10K prize is a nice deal-sweetener.

See the chain at jansport.com/whatsyouroutdoors