Look. We’re from the Pacific Northwest. We know what “outdoors” usually means to people. The thorough exploration of fleece’s many applications is but one example. We don’t wear fleece often.
JanSport has always challenged this idea of the outdoors. As a brand that came from hardcore mountain-man origins to one that’s been embraced by students, clubbers and couch surfers of every stripe, they know it’s not so simple.
That’s what inspired the latest Creature x JanSport collaboration: What’s Your Outdoors? The goal: Redefine what it means to be outside, according to you. Everyone’s got a place — the spot they go to when four walls won’t cut it. And contrary to popular belief, that doesn’t always involve glorious mountain vistas or expansive bodies of water.
The project invites people to submit their favorite outside spot via 360° panoramic videos. As they come in, they’re stitched into a constantly looping chain. Seen together, they form a constantly shifting, growing, collective definition of the outdoors. The $10K prize is a nice deal-sweetener.
See the chain at jansport.com/whatsyouroutdoors