Anywhere Great Coffee is Needed

More amazing new work for Seattle's Best Coffee launched today!

The central idea, “Anywhere Great Coffee is Needed," is a simple and clear statement about democratizing premium coffee. As a first step for the brand, it helps our audience understand that even though the brand shows up in what might not be considered traditional premium coffee locations, it's there for a reason: to improve the coffee there.

The campaign sets out to bring this simple idea to life with an integrated campaign mixing film, print, outdoor, and a strong social media component.

The Big Red Fridge

Seattle's Best Iced Lattes were made to be an every morning experience; something you grab and take with you on the run to help you start your day. We know not everyone wakes up fully dressed, coffee-in-hand, ready to take on the world, so we brought the coffee to them with the challenge to "discover your inner morning person."

The Big Red Fridge popped up on street corners and sidewalks all around Southern California, delivering a refreshing reward to those brave enough to open the door and awaken their own inner morning person.

More Inner Morning Person to come on www.welcometocreature.com, stay tuned!

Be Citywise

Why Ants you ask? Well let’s face it, love them or hate them, ant farms (or ant cities as we call them to appease the lawyers), are fascinating people magnets.

In this instance they also happen to demonstrate a relevant point about both City University of Seattle’s philosophy and curriculum.

By using ants as a demonstration of project management and organizational structure you get an idea about what you might learn. This in turn is a great demonstration that education comes from all angles.