The new packaging for Seattle's Best Coffee hit the shelves in December, just in time to kick off 2011. A new year, a new way to enjoy great coffee! Quite literally, the Level system makes finding the right coffee as easy as 1-2-3-4-5. It starts with Level 1, the lightest and mildest, and works its way up to Level 5, the boldest and most intense.
The Level system features an innovative and bold new packaging concept. Its unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. So, what's your Level?