Wake Up America - Liquid Sunshine is Here

There is a widely held belief that Sierra Mist Ruby Splash is Liquid Sunshine. Just in case anyone has any doubt in this impossible scientific phenomenon, we created the Liquid Sunwashing Facility to make sure it's permanently imprinted on your brain follicles.

It's a multi sensory experience, equipped with music videos about liquid sunshine, rooms completely covered with lemon, lime and ruby grapefruit, the sun itself has a smile. We assure you there is no brain washing happening here. Just a little happy encouragement.

The facility is a hit. Everyone had fun. The question of the evening is always, how to get some liquid sunshine in my next martini glass. Some people are just naughty.

Liquid Sunshine Hits The Road.

The Sunshine Facility hit the road and seems to spread the sunshine across the great USA. It's Liquid Sunshine - It is. It is.

Makin the commercials

Earlier this spring we shot a couple spots outside Mexico City. This was before the pig virus started coughing on small children and made people in mexico wear surgical masks.

Jim Hosking shot them, which explains a lot. Get your head in the right mental state, and click away.

Take a breath, and watch this one.

Thanks to everyone who worked on this project, all the guys at The Cutting Room, everyone at Biscuit, and everyone down in Mexico at Spectrum, it was fantastic.