City University of Seattle needed to find a way to position themselves so they could compete with both traditional universities and branded for-profit institutions.So we reframed this university’s educational philosophy as Citywise: where street smarts from life experience and traditional academics are combined.

To bring the campaign to life we wanted to essentially make all the work educational and contextual. In a sense, everything we did was a product demonstration. In this case we used live ants to illustrate classes in project management. They worked hard for several months.

Most colleges and universities use standard, envelope information packets to entice prospective students into applying for their programs. Creature wanted to turn this normally mundane paperwork process into an engaging and thought-provoking event, so we developed a “Viewbook”- a unique and interactive presentation of the information to get students to thoroughly weigh their future, goals and next steps.