The “Look What You Can Do” campaign took the message about Hotmail’s new feature set to a broader audience, nationally in the US and across Europe. The idea with this campaign was to tell a technology story, highlighting the innovative new features of Windows Live Hotmail and express it through relatable, human scenarios that show how easy it is to seamlessly move between your work life and your “life” life.

The New Busy celebrates the growing tribe of mobile, always-on-the-go people who have redefined busy for the better. We identified this enterprising, energetic group and highlighted their dynamic lives, and then showed them Hotmail features to help them along the way. The campaign gave people permission to love being busy, and consequently, to love Hotmail again.