Servers had traditionally only been found in offices. The challenge was to launch a whole new category as well as a new product, and encourage people to accept a piece of traditional office hardware into their house. So we gave it a personality and turned server ownership into a choice to become a "stay-at-home-server" family.
In today's complex, chaotic cyber-world, the need for a mystical organization practice is more important than ever before. Enter Server Feng Shui. This book and film series takes the organization and energy flow of Feng Shui and applies it to having a server in your home.