Nuun came to us with the task of rebranding their product. While they already had a loyal following, they wanted to expand their fan base beyond just hardcore athletes, and engage the the active and social athletes as well.
The new tubes simplify instructional elements with graphics and embody flavor cues through the bold use of color, making the product’s promise clear and friendly: “one up your water.” The innovative packaging maximizes display space to create a modular, attention-snagging system for use in a variety of applications.
Nuun.com offers viewers a rich experience with the brand, inviting them to cross the digital threshold into the energetic community and constant adventure that define the brand. Dynamic content that informs and inspires, and inventive design elements turn exploring the site into a refreshing experience in its own right.