In 2010 we took people on a journey rather than simply telling them about one. The campaign began with engaging interactive print and outdoor that drew people into the story.
To promote the Launch of Pacifico On Tap we created a bus route through the streets of San Diego.
The 2010 journey retraced the path from the Grey Whale Sessions, a film we produced in Baja and premiered at the US Open of surfing in Huntington beach, CA.
We created MexicoViaPacifico.com, the first destination website that people could actually visit. The site consisted entirely of webcams pointing at specially commissioned murals painted around Mexico and southern California.