Sierra Mist recently added a splash of ruby grapefruit flavor to its lemon and lime. The result was something akin to liquid sunshine, aka Sierra Mist Ruby Splash.
Creature is taking this “liquid sunshine” to the people this Spring to test its sunny properties through a process called “Sunwashing” - a combination of a brainwashing and carwashing experience. A shipping container was built out with a multi media experience to create a Willy Wonka type corridor, where people go in with a Ruby Splash in hand, and proceed through a series of stages all designed to reset their brains and put a sunnier outlook in their heads. In the final stage, a picture of them in a sunny scene is taken and printed on site as proof of their new disposition.
“As to whether this actually works, we can’t be sure yet, but so far people seem to be smiling broadly upon exit.” said Matt Peterson, co-founder and creative director at Creature.
The container debuted in New York on April 9th and is now off to ”Sunwash” people at festivals and street fairs in Washington DC, Chicago, and beyond.