Creature launches new iPhone app for Pacifico Beer - Includes Rooster Technology
Tuesday, April 21, 2009 at 10:59AM 
CHICAGO – Pacifico Beer, the authentic pilsner-style beer imported from Mexico, is going mobile with a new web site and iPhone application that play up Pacifico’s laidback lifestyle. Available starting April 21, 2009, as a free download online and in the iPhone App Store, the new Pacifico Rooster Alarm Clock lets fans of the beer wake up to the sounds of nature’s original alarm clock and follow the adventures of Claudio, the Pacifico rooster.
On the new dedicated web site, PacificoAlarmClock.com, fans of Pacifico can download the Pacifico Alarm Clock iPhone app and view a live 24/7 webcam of a rooster in Mexico City, Mexico. The live stream can also be downloaded to desktop, screensaver or embedded into a blog. Omnipresent in Mexico and a symbol of the country’s laidback lifestyle, roosters first became a part of Pacifico last year when they were featured on the Pacifico web site, MexicoViaPacifico.com
As an iPhone application, users can set an alarm to wake up to a recording of the rooster’s rousing crow. Before the alarm goes off, Claudio the rooster is shown via night vision sleeping in his pen. Once the alarm is activated and Claudio crows, iPhone users shake the phone to disarm the alarm, ruffling Claudio’s feathers.
The live streaming video of Claudio can also be sent to a variety of networks, including Facebook, Twitter, Blogger, Tumblr and Digg, to name a few, where users can embed the live webcam onto their personal profiles and pages.
The Pacifico Rooster Alarm Clock campaign was developed by Seattle-based Creature, an advertising and branding agency that has handled creative for Pacifico Beer since 2003, in partnership with Perfect Fools, a Stockholm-based interactive production company.
