The campaign was all about making the iconic red cup as much apart of the Season as figgy pudding and jingle bells. Magnetic red cups were placed on unmarked cars, and when a good samaritan would stop the car, the driver would give them a $5 Starbucks gift card for their kind deed. Giant snow globes in key markets and free parking marked by meters covered in red cups, helped spread Starbucks' Holiday cheer.
For chocolate lovers, this is the ultimate chocolate drink- the experience is almost absurdly delicious. So, to explain the exaggerated chocolate experience, we decided the communication needed to be equally as exaggerated. The campaign includes outdoor, newspaper, magazine, alternative, wall projections and theater films.
An international campaign from 2005 raising the awareness of amazing espresso as the center of many of Starbucks' drinks.
The mission was to create the World's Coldest Starbucks in order to launch a new product called Starbucks Iced Coffee. We built a Starbucks out of ice in Times Square and passed out a lot of cans.