One of Umpqua's goals was to engage potential customers into switching their bank accounts in a fun and unique way. Umpqua introduced a simple program to switch accounts by completely customizing vending machines and stocking them with free bank Switch-Kits-In-A-Can, symbols of a refreshing change and placed them in in all types of locations in the northwest.
At Umpqua, they try to think of themselves as the community's best friend. And what would a best friend do? Help you move. Umpqua transformed an old traditional truck into the one-of-a-kind Bank Account Moving Turck. To take the hassle out of switching, the team drove all around the nothwest taking all the heavy lifting out of moving customer's accounts over to Umpqua.
One of the challenges for Umpqua was to gain more attention in the small business banking community. Every entrepreneur remembers their first business. So to show Umpqua's commitment to small businesses, they provided funding for the ultimate small business- the lemonade stand.
If there was ever a year that a bank staff needed to be motivated, this was it. Umpqua put an Olympic twist on what often can be a droll sales incentive program. Thus the Umpqualympics were born.
As an engaged corporate citizen, Umpqua recognizes the need to be informed, take action to inspire, protect and develop members of their community. So Umpqua developed the Locally Grown Bank Accounts program that focuses on empowering the local community. Umpqua showed their support by appearing at all sorts of community events from farmer's markets to fairs.